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~person:"Bauer, Hans H."
~person:"Hudders, Liselot"
~person:"Septianto, Felix"
~subject:"Product Placement"
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Search: subject_exact:"Advertising response"
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Product Placement
Advertising effects
74
Werbewirkung
74
Consumer behaviour
39
Konsumentenverhalten
39
Advertising
27
Werbung
26
Deutschland
20
Germany
20
Brand management
18
Markenführung
18
Emotion
16
Internet marketing
14
Online-Marketing
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Theorie
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Cognition
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Luxury goods
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Product placement
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Psychology of advertising
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Bauer, Hans H.
Hudders, Liselot
Septianto, Felix
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
6
Russell, Cristel Antonia
5
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Cauberghe, Verolien
4
Chan, Fanny Fong Yee
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Tessitore, Tina
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
3
Küster, Inés
3
Patwardhan, Hemant
3
Pillai, Deepa
3
Sabour, Nadia I.
3
Schramm, Holger
3
Schweidel, David A.
3
Spielvogel, Ines
3
Stephen, Gladys
3
Vashisht, Devika
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Auty, Susan
2
Bryant, Melchior D.
2
Burkhalter, Janée N.
2
Burmann, Christoph
2
Cauberghe, Veroline
2
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2
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Advertising in new formats and media : current research and implications for marketers
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
6
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
5
Die Kausalitäten von Brand Placements als Werbewirkungsmodell
Bauer, Hans H.
;
Bryant, Melchior D.
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 275-284)
.
2008
Persistent link: https://www.econbiz.de/10003588616
Saved in:
6
Effective product placement
Bauer, Hans H.
;
Neumann, Marcus M.
;
Bryant, Melchior D.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381637
Saved in:
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