//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Huh, Jisu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web site"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Website
10
Advertising effects
5
Werbewirkung
5
Deutschland
4
Germany
4
Mobile Marketing
4
Mobile marketing
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Theorie
3
Theory
3
Comparison
2
Computerspiel
2
Consumer behaviour
2
Direct marketing
2
Direktmarketing
2
Internet
2
Konsumentenverhalten
2
Markenpolitik
2
USA
2
United States
2
Vergleich
2
Video game
2
Advertising
1
Arzneimittel
1
Automotive industry
1
Betriebsvergleich
1
Bewertungsanalyse
1
Cognition
1
Confidence
1
Customer value
1
DTC brand websites
1
DTC prescription drug advertising
1
E-commerce
1
Electronic Commerce
1
Interfirm comparison
1
International marketing
1
Internationales Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
German
7
English
4
Author
All
Bauer, Hans H.
Huh, Jisu
Schwickert, Axel C.
20
Kaiser, Ulrich
16
Law, Rob
14
Singh, Nitish
13
Law, Chun Hung Roberts
11
Urban, Glen L.
10
Lennon, Sharron J.
9
Andreopoulou, Zacharoula
8
Hauser, John R.
8
Laroche, Michel
8
Liberali, Guilherme
8
Burgess, Stephen
7
Carlson, Jamie
7
Mazaheri, Ebrahim
7
Perrigot, Rozenn
7
Usman, Osly
7
Zahedi, Fatemeh Mariam
7
Akram, Umair
6
Bilgihan, Anil
6
Civelek, Mustafa Emre
6
Dominic, P. D. D.
6
Ellonen, Hanna-Kaisa
6
Foroudi, Pantea
6
Grüter, Marcel
6
Head, Milena
6
Jeong, Miyoung
6
Kim, Minjeong
6
Kinne, Jan
6
Koliouska, Christiana
6
Lowry, Paul Benjamin
6
Müller-Lankenau, Claas
6
O'Cass, Aron
6
Peters, Anja
6
Rita, Paulo
6
Zhang, Ping
6
Abeysekera, Indra
5
Bambauer, Silke
5
Barrio-García, Salvador del
5
Bartikowski, Boris
5
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Direct marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
3
Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik
;
Huh, Jisu
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
Saved in:
4
Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
Saved in:
5
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
6
Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun
;
Huh, Jisu
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
Saved in:
7
Effektivität und Effizienz im interaktiven Marketing : die Integration von Kundennutzen- und Kundenwertsegmentierung im Internet
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Donnevert, Tobias
- In:
Direct marketing
,
(pp. 55-81)
.
2007
Persistent link: https://www.econbiz.de/10003524676
Saved in:
8
Lohnt sich eine segmentspezifische Gestaltung von Websites?
Bauer, Hans H.
;
Donnevert, Tobias
;
Hammerschmidt, Maik
-
2005
Persistent link: https://www.econbiz.de/10013430157
Saved in:
9
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
10
Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->