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~person:"Bauer, Hans H."
~person:"Kuivalainen, Olli"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Website
9
Brand management
4
Deutschland
4
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4
Mobile Marketing
4
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4
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3
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Bauer, Hans H.
Kuivalainen, Olli
Ellonen, Hanna-Kaisa
5
Bilgihan, Anil
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Agrebi, Meriem
3
Campo, Sara
3
Fernández-Cavia, José
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Foroudi, Pantea
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Jeong, Miyoung
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Keßler, Esther
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Laroche, Michel
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Lee, Su-fang
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Loginova, Oksana
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Mazaheri, Ebrahim
3
Rabsch, Stefan
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Rubio Benito, Natalia
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Shobeiri, Saeed
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Tarkiainen, Anssi
3
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2
Anshu, Kumari
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Barreda, Albert A.
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Butaney, Gul T.
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Camilleri, Mark Anthony
2
Carlson, Jamie
2
Chawla, Deepak
2
Chen, Ja-Shen
2
Chen, Mu-Chen
2
Civelek, Mustafa Emre
2
Cleff, Thomas
2
Fischer, Mario
2
Forgas-Coll, Santiago
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
5
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1
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
2
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
3
Complementary role of website in business model development
Kuivalainen, Olli
;
Ellonen, Hanna-Kaisa
;
Sainio, Liisa-Maija
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 136-154)
.
2009
Persistent link: https://www.econbiz.de/10003950311
Saved in:
4
Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
Saved in:
5
Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
Saved in:
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