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~person:"Bauer, Hans H."
~person:"Kuivalainen, Olli"
~subject:"Markenführung"
~subject:"Theorie"
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Markenführung
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Website
9
Brand management
4
Deutschland
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4
Mobile Marketing
4
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3
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Bauer, Hans H.
Kuivalainen, Olli
Nusair, Khaldoon
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Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
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ECONIS (ZBW)
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The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
2
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
3
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
4
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
Saved in:
5
Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
Saved in:
6
Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
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