//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Loureiro, Sandra Maria Correia"
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucher"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
161
Konsumentenverhalten
161
Deutschland
56
Germany
54
Brand management
49
Markenführung
49
Beziehungsmarketing
46
Relationship marketing
46
Brand image
43
Markenimage
43
Customer satisfaction
31
Kundenzufriedenheit
31
Brand
23
Markenartikel
23
Theorie
22
Theory
22
Online retailing
19
Online-Handel
19
Social Web
18
Social web
18
Marketing management
17
Advertising effects
14
Einzelhandel
14
Emotion
14
Internet marketing
14
Online-Marketing
14
Retail trade
14
Werbewirkung
14
Dienstleistungsqualität
13
Electronic Commerce
13
Service quality
13
E-commerce
12
Estimation
12
Market research
12
Marktforschung
12
Schätzung
12
Internet
11
Confidence
10
Kundenbindung
10
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
12
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatzsammlung
3
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Working Paper
1
more ...
less ...
Language
All
English
10
German
7
Author
All
Bauer, Hans H.
Loureiro, Sandra Maria Correia
Schultz, Don E.
Homburg, Christian
11
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Ko, Eunju
9
Wiedmann, Klaus-Peter
9
Best, Roger J.
8
Kumar, V.
8
Spann, Martin
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
O'Cass, Aron
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Hennig-Thurau, Thorsten
5
Keller, Kevin Lane
5
Kirchgeorg, Manfred
5
Krishna, Aradhna
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Rudolph, Thomas
5
Schmidt, Klaus M.
5
Sirkeci, Ibrahim
5
more ...
less ...
Published in...
All
Handelsforschung
1
International journal of advertising : the review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of communication management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
SpringerLink / Bücher
1
The future of marketing : critical 21st century perspectives
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
4
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
6
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
7
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
8
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
9
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
10
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->