//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Rusnak, John"
~person:"Wiedmann, Klaus-Peter"
~subject:"Produktgestaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Product Design"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Produktgestaltung
Product design
19
Automotive industry
7
Consumer behaviour
7
Kfz-Industrie
7
Konsumentenverhalten
7
Modularity
7
Software
6
Architecture
5
Innovation
4
Market research
4
Marktforschung
4
Modularisierung
4
Theorie
4
Theory
4
Brand management
3
Conjoint analysis
3
Conjoint-Analyse
3
Deutschland
3
Germany
3
Innovationsmanagement
3
Markenführung
3
New product development
3
Produktentwicklung
3
Software industry
3
Softwareindustrie
3
Verbraucherverhalten
3
Correlation
2
Cost accounting
2
Dominant designs
2
Innovation management
2
Korrelation
2
Kostenrechnung
2
Kraftfahrzeugindustrie
2
Kundenorientierung
2
Marketingforschung
2
Methode
2
Open-source software
2
Organisationsstruktur
2
Organizational design
2
more ...
less ...
Online availability
All
Free
4
Undetermined
3
Type of publication
All
Book / Working Paper
11
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Hochschulschrift
3
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Konferenzschrift
1
Sammlung
1
more ...
less ...
Language
All
German
11
English
11
Author
All
Bauer, Hans H.
Rusnak, John
Wiedmann, Klaus-Peter
Herrmann, Andreas
20
Sosa, Manuel
17
Verganti, Roberto
15
Thisse, Jacques-François
14
Anderson, Simon P.
13
Dell'Era, Claudio
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Schreier, Martin
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Huber, Frank
7
Koppelmann, Udo
7
Kumar, Minu
7
Loch, Christoph H.
7
Sanchez, Ron
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
3
Springer Fachmedien Wiesbaden
1
Published in...
All
Research policy : policy, management and economic studies of science, technology and innovation
2
Working papers / Harvard Business School, Division of Research
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
AutoUni-Schriftenreihe
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
HBS Technology & Operations Mgt. Unit Research Paper
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing communications
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriftenreihe Marketing, Management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived
product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
4
Brand logo symmetry and
product
design
: the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
5
Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung
Pelka, Adam
-
2018
Persistent link: https://www.econbiz.de/10011806590
Saved in:
6
Multisensory
product
design
: an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
7
Exploring the duality between product and organizational architectures : a test of the mirroring hypothesis
MacCormack, Alan
(
contributor
);
Rusnak, John
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003710942
Saved in:
8
Hidden structure : using network methods to map system architecture
Baldwin, Carliss Y.
;
MacCormack, Alan
;
Rusnak, John
- In:
Research policy : policy, management and economic …
43
(
2014
)
8
,
pp. 1381-1397
Persistent link: https://www.econbiz.de/10010492148
Saved in:
9
Evolution analysis of large-scale software systems using design structure matrices and design rule theory
LaMantia, Matthew J.
;
Cai, Yuanfang
;
MacCormack, Alan
; …
-
2007
Persistent link: https://www.econbiz.de/10003501694
Saved in:
10
Exploring the duality between product and organizational architectures : a test of the "mirroring" hypothesis
MacCormack, Alan
;
Baldwin, Carliss Y.
;
Rusnak, John
- In:
Research policy : policy, management and economic …
41
(
2012
)
8
,
pp. 1309-1324
Persistent link: https://www.econbiz.de/10009690312
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->