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~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Markenartikel
Marketingmanagement
Consumer behaviour
96
Konsumentenverhalten
96
Deutschland
56
Germany
54
Beziehungsmarketing
22
Relationship marketing
22
Theorie
22
Theory
22
Brand image
18
Brand management
18
Markenführung
18
Markenimage
18
Online retailing
15
Online-Handel
15
Customer satisfaction
14
Kundenzufriedenheit
14
Electronic Commerce
12
Estimation
12
Market research
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Marketing management
12
Marktforschung
12
Schätzung
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E-commerce
11
Advertising effects
10
Brand
10
Werbewirkung
10
Internet
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Kundenbindung
9
Dienstleistungsqualität
7
Service quality
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Verbraucherverhalten
7
Verbraucherzufriedenheit
7
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Internet marketing
6
Online-Marketing
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Bauer, Hans H.
Schultz, Don E.
Dawes, John
23
Ko, Eunju
21
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
17
Keller, Kevin Lane
17
Loureiro, Sandra Maria Correia
17
Diamantopoulos, Adamantios
16
Bang, Nguyen
15
Fetscherin, Marc
15
Romaniuk, Jenni
15
Wiedmann, Klaus-Peter
15
Hildebrandt, Lutz
14
Huber, Frank
14
Sarkar, Juhi Gahlot
14
Bronnenberg, Bart J.
13
Dubé, Jean-Pierre
13
Gierl, Heribert
13
Herrmann, Andreas
13
Homburg, Christian
13
Hruschka, Harald
13
Melewar, T. C.
13
Zarantonello, Lia
13
Guzman, Francisco
12
Japutra, Arnold
12
MacInnis, Deborah J.
12
Rajagopal
12
Sattler, Henrik
12
Sheth, Jagdish N.
12
Brasel, S. Adam
11
Esch, Franz-Rudolf
11
Kumar, V.
11
Park, C. Whan
11
Bagozzi, Richard P.
10
Baumgartner, Bernhard
10
Chintagunta, Pradeep K.
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Gunasti, Kunter
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Journal of marketing communications
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Handelsforschung
1
International journal of advertising : the review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of strategic marketing
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
SpringerLink / Bücher
1
The future of marketing : critical 21st century perspectives
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
22
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1
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
5
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
6
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
7
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
Saved in:
8
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
9
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
10
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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