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~person:"Bauer, Hans H."
~person:"Wu-Smith, Peiling"
~subject:"Automotive industry"
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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling
;
Keenan, Philip T.
;
Owen, Jonathan H.
; …
- In:
INFORMS journal on applied analytics
53
(
2023
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10014294008
Saved in:
2
Effektivität und Effizienz im interaktiven Marketing : die Integration von Kundennutzen- und Kundenwertsegmentierung im Internet
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Donnevert, Tobias
- In:
Direct marketing
,
(pp. 55-81)
.
2007
Persistent link: https://www.econbiz.de/10003524676
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