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~person:"Bauer, Hans H."
~subject:"Advertising effects"
~type:"article"
~type_genre:"Article in journal"
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Marketing : ZFP ; journal of research and management
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Internetspiele als Marketinginstrument für Low-Involvement-Produkte
Bauer, Hans H.
;
Grether, Mark
;
Sattler, Corinna
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10001726863
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