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~person:"Baumgarth, Carsten"
~person:"Tournois, Laurent"
~subject:"Brand management"
~type:"article"
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Building holistic brands : an wxploratory study of Halal cosmetics
Aoun, Isabelle
;
Tournois, Laurent
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10010504569
Saved in:
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Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
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