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~person:"Bayle-Tourtoulou, Anne-Sophie"
~person:"Du Plessis, Erik"
~person:"Selmer, Werner Klaus"
~subject:"Advertising effects"
~subject:"Brand management"
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Bayle-Tourtoulou, Anne-Sophie
Du Plessis, Erik
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Du Plessis, Erik
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2011
Persistent link: https://www.econbiz.de/10008859265
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
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2008
Persistent link: https://www.econbiz.de/10003681712
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