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~person:"Beal, Virginia"
~person:"Foit, Kristian"
~person:"Voorveld, Hilde A. M."
~subject:"Synergie"
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Beal, Virginia
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Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
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Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
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