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~person:"Beatty, Sharon E."
~person:"Engel, Christoph"
~person:"Santini, Fernando de Oliveira"
~subject:"Relationship marketing"
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Beatty, Sharon E.
Engel, Christoph
Santini, Fernando de Oliveira
Blut, Markus
4
Eisend, Martin
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Ladeira, Wagner Junior
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ECONIS (ZBW)
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1
Customer loyalty in the banking sector : a meta-analytic study
Buhler, Rafaela Nascimento
;
Santini, Fernando de Oliveira
; …
- In:
International journal of bank marketing
42
(
2024
)
3
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014525400
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2
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
3
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
4
The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
Saved in:
5
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
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