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~person:"Becerra, Enrique P."
~person:"Brexendorf, Tim Oliver"
~subject:"Brand loyalty"
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Brand loyalty
Markentreue
4
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
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Markenführung
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Automotive industry
1
Automotive services industry
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Brand image
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Communication
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Confidence
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Consumer engagement
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Consumer-brand identification
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Customer retention
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Customer satisfaction
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Deutschland
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Facebook
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Germany
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Information dissemination
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Informationsverbreitung
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Interaktion
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Internet marketing
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Kfz-Gewerbe
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Kfz-Industrie
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Kommunikation
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Kunde
1
Kundenbindung
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Kundenzufriedenheit
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Markenimage
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Markenpolitik
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Online brand community
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Online retailing
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Online-Handel
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Online-Marketing
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Becerra, Enrique P.
Brexendorf, Tim Oliver
Dawes, John
11
Han, Heesup
8
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
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Huang, Shyh-Ming
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European journal of marketing : EJM
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
2
Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
Saved in:
3
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
4
Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
Saved in:
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