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~person:"Behl, Abhishek"
~person:"Gupta, Mansi"
~subject:"International marketing strategies"
~subject:"Konsumentenverhalten"
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International marketing strategies
Konsumentenverhalten
Conceptual model
3
Bibliometrics
2
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2
Consumer behaviour
2
Marketing management
2
Advertising
1
Advertising effects
1
Art infusion phenomenon
1
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Consumer attitude
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International marketing
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Internationales Marketing
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Kunst
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Marketingmanagement
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Online-Marketing
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Persuasion
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Purchase intention
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Behl, Abhishek
Gupta, Mansi
Jain, Varsha
2
Jayawardena, Nirma Sadamali
2
Roy, Subhadip
2
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1
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Journal of business research : JBR
2
The journal of product & brand management
1
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ECONIS (ZBW)
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
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