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~person:"Behrens, Anton"
~subject:"Sports marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Behrens, Anton
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European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
2
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
3
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
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