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~person:"Belk, Russell W."
~person:"Dens, Nathalie"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
Consumer behaviour
140
Advertising effects
18
Markenführung
18
Werbewirkung
18
Brand image
13
Markenimage
13
Welt
13
World
13
Advertising
11
Theorie
11
Theory
11
Werbung
11
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
Kulturelle Identität
10
Product Placement
10
Product placement
10
Russell W. Belk
10
Social Web
10
Social web
10
Market research
9
Marktforschung
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Verbraucherverhalten
7
Geschenk
6
Gifts
6
Globalisierung
6
Globalization
6
International marketing
6
Internationales Marketing
6
Qualitative Methode
6
Qualitative method
6
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Undetermined
54
Free
6
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Article
100
Book / Working Paper
40
Type of publication (narrower categories)
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Article in journal
84
Aufsatz in Zeitschrift
84
Collection of articles of several authors
20
Sammelwerk
20
Aufsatz im Buch
17
Book section
17
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
4
Konferenzschrift
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
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2
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2
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2
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2
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2
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Language
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English
139
French
1
Author
All
Belk, Russell W.
Dens, Nathalie
Han, Heesup
115
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Institution
All
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
Research in consumer behavior
17
Legends in consumer behavior
11
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
Emerald insight
4
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing theory
4
Journal of consumer behaviour : an international research review
3
The Routledge companion to identity and consumption
3
The journal of brand management : an international journal
3
International journal of consumer studies
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of service management
2
Psychology & marketing
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
Routledge frontiers in the development of international business, management and marketing
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Contemporary consumer culture theory
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Handbook of Islamic marketing
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods in marketing
1
Handbook of research on international advertising
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
140
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Kapoor, Vikram
;
Belk, Russell W.
;
Goulding, Christina
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10013256507
Saved in:
4
Masstige buyers : profile, perceived luxury values and purchase intentions
Al-Issa, Nermain
;
Kwiatek, Piotr
;
Dens, Nathalie
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465957
Saved in:
5
Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit
;
Skålén, Per
;
Belk, Russell W.
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
Saved in:
6
The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools
Ambika, Anupama
;
Belk, Russell W.
;
Jain, Varsha
; …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10014457684
Saved in:
7
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
8
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
9
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
10
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
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