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~person:"Belk, Russell W."
~person:"Dens, Nathalie"
~subject:"Brand management"
~subject:"Kulturelle Identität"
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Brand management
Kulturelle Identität
Consumer behaviour
140
Konsumentenverhalten
140
Advertising effects
18
Markenführung
18
Werbewirkung
18
Brand image
13
Markenimage
13
Welt
13
World
13
Advertising
11
Theorie
11
Theory
11
Werbung
11
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
Product Placement
10
Product placement
10
Russell W. Belk
10
Social Web
10
Social web
10
Market research
9
Marktforschung
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Verbraucherverhalten
7
Geschenk
6
Gifts
6
Globalisierung
6
Globalization
6
International marketing
6
Internationales Marketing
6
Qualitative Methode
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Qualitative method
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English
27
Author
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Belk, Russell W.
Dens, Nathalie
Phau, Ian
33
Loureiro, Sandra Maria Correia
31
Ko, Eunju
26
Melewar, T. C.
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Cleveland, Mark
17
Hollebeek, Linda D.
17
Laroche, Michel
17
MacInnis, Deborah J.
17
Dawes, John
16
Seo, Yuri
16
Veloutsou, Cleopatra
16
Wiedmann, Klaus-Peter
16
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Huber, Frank
13
Johnson, Lester W.
13
Mooij, Marieke K. de
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Casidy, Riza
12
De Chernatony, Leslie
12
Diallo, Mbaye Fall
12
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International journal of advertising : the quarterly review of marketing communications
4
International marketing review
2
The journal of brand management : an international journal
2
Cross-cultural and critical perspectives on brands
1
Handbook of Islamic marketing
1
Handbook of research on international advertising
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of China marketing
1
Journal of Islamic marketing
1
Journal of Islamic marketing : JIMA
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Research in consumer behavior
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
27
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain
;
Dens, Nathalie
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
Saved in:
3
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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