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~person:"Belk, Russell W."
~person:"Khan, Imran"
~subject:"Brand management"
~subject:"Social web"
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Brand management
Social web
Consumer behaviour
129
Konsumentenverhalten
129
Markenführung
19
Beziehungsmarketing
15
Relationship marketing
15
Brand image
12
Markenimage
12
Welt
12
World
12
Brand
11
Markenartikel
11
Theorie
11
Theory
11
Consumption theory
10
Konsumtheorie
10
Russell W. Belk
10
Cultural identity
9
Kulturelle Identität
9
Market research
9
Marktforschung
9
Customer satisfaction
8
Kundenzufriedenheit
8
Personality psychology
8
Persönlichkeitspsychologie
8
Social Web
8
Verbraucherverhalten
7
Brand experience
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Geschenk
6
Gifts
6
Qualitative Methode
6
Qualitative method
6
Age group
5
Altersgruppe
5
Brand loyalty
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CSR
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Dienstleistungsqualität
5
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24
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Belk, Russell W.
Khan, Imran
Loureiro, Sandra Maria Correia
36
Phau, Ian
32
Ko, Eunju
27
Melewar, T. C.
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Japutra, Arnold
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Wiedmann, Klaus-Peter
17
Bagozzi, Richard P.
16
Dawes, John
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Septianto, Felix
16
De Chernatony, Leslie
15
Usman, Osly
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Valette-Florence, Pierre
14
Fournier, Susan
13
Huber, Frank
13
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Journal of retailing and consumer services
6
International journal of hospitality management
2
International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Psychology & marketing
1
Routledge companions in business, management and accounting
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Ghali, Zohra
;
Rather, Raouf Ahmad
;
Khan, Imran
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 112
Persistent link: https://www.econbiz.de/10014462323
Saved in:
6
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
7
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
8
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
9
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
10
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
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