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~person:"Belk, Russell W."
~subject:"Brand management"
~subject:"Social web"
~subject:"USA"
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Brand management
Social web
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Consumer behaviour
107
Konsumentenverhalten
107
Welt
12
World
12
Theorie
11
Theory
11
Consumption theory
10
Konsumtheorie
10
Russell W. Belk
10
Cultural identity
9
Kulturelle Identität
9
Market research
9
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9
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8
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8
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English
14
Author
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Belk, Russell W.
Han, Heesup
36
Loureiro, Sandra Maria Correia
36
Phau, Ian
34
Ko, Eunju
27
Melewar, T. C.
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Dawes, John
20
Keller, Kevin Lane
20
Lusk, Jayson L.
20
Martínez-López, Francisco J.
20
Seo, Yuri
20
Diamantopoulos, Adamantios
19
Filieri, Raffaele
19
MacInnis, Deborah J.
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Jang, Soocheong
18
Japutra, Arnold
18
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Wiedmann, Klaus-Peter
18
Bagozzi, Richard P.
17
Goldsmith, Ronald E.
17
Paul, Justin
17
Pelsmacker, Patrick de
17
Septianto, Felix
17
Sung, Yongjun
17
Bronnenberg, Bart J.
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Gázquez-Abad, Juan Carlos
16
Huber, Frank
16
De Chernatony, Leslie
15
Dubé, Jean-Pierre
15
Fitzsimons, Gavan J.
15
Grewal, Dhruv
15
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American Marketing Association
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
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Psychology & marketing
2
AMA educators' proceedings
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Research in consumer behavior
1
Routledge companions in business, management and accounting
1
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
14
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
4
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
5
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
6
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Saved in:
7
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
8
How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob
;
Zolfagharian, Mohammadali
;
Belk, Russell W.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
Saved in:
9
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
10
You are what you can access : sharing and collaborative consumption online
Belk, Russell W.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1595-1600
Persistent link: https://www.econbiz.de/10010379258
Saved in:
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