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~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Deutschland"
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Search: subject:"B-to-B-Marketing"
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Deutschland
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Germany
6
Beziehungsmarketing
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Relationship marketing
5
business-to-business marketing
5
Economics of information
4
Firm performance
4
Informationsökonomik
4
Salespeople
4
Selling
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Verkauf
4
Verkaufspersonal
4
Brand
3
Brand image
3
Bundling strategy
3
Leistungsbündel
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Befragung
2
Causality analysis
2
Customer satisfaction
2
Erfolgsfaktor
2
Estimation
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Interview
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Bellenger, Danny N.
Homburg, Christian
Backhaus, Klaus
11
Kleinaltenkamp, Michael
9
Voeth, Markus
6
Weiber, Rolf
6
Fritz, Wolfgang
5
Fließ, Sabine
4
Jacob, Frank
4
Bertini, Marco
3
Büschken, Joachim
3
Falkenreck, Christine
3
Meffert, Heribert
3
Stock-Homburg, Ruth
3
Werani, Thomas
3
Asghari, Reza
2
Baaken, Thomas
2
Czech-Winkelmann, Susanne
2
Danzinger, Frank
2
Diller, Hermann
2
Eckhardt, Thordis
2
Ermer, Beatrice
2
Gaubinger, Kurt
2
Geile, Andrea
2
Gleich, Ronald
2
Gunkel, Gero Peter
2
Hartmann, Evi
2
Heinrich, Stephan
2
Höft, Uwe
2
Ihlenburg, Ditmar
2
Ivens, Björn Sven
2
Kierner, Alexandra
2
Kindermann, Harald
2
Kreutzer, Ralf T.
2
Kämpf, Gerhard
2
Kühlborn, Sven
2
Lasogga, Frank
2
Mann, Thilo
2
Mayer, Dorith
2
Minculescu, Ioana
2
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Die Betriebswirtschaft : DBW
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
6
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1
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
2
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
3
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
5
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
6
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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