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~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Kundenzufriedenheit"
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Search: subject:"B-to-B-Marketing"
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Kundenzufriedenheit
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Beziehungsmarketing
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Relationship marketing
5
business-to-business marketing
5
Economics of information
4
Firm performance
4
Informationsökonomik
4
Salespeople
4
Selling
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Verkauf
4
Verkaufspersonal
4
Brand
3
Brand image
3
Bundling strategy
3
Leistungsbündel
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Befragung
2
Causality analysis
2
Customer satisfaction
2
Erfolgsfaktor
2
Estimation
2
Interview
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Kausalanalyse
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Bellenger, Danny N.
Homburg, Christian
Svensson, Göran
11
Høgevold, Nils
4
Høgevold, Nils M.
3
Lee, Tzong-ru
3
Otero-Neira, Carmen
3
Padin, Carmen
3
Agnihotri, Raj
2
Ahmad, Bilal
2
Akhtar, Nadeem
2
Blut, Markus
2
Buvaneswari, P. S.
2
Cobelli, Nicola
2
Dingus, Rebecca
2
Douven, Salima S.
2
Evanschitzky, Heiner
2
Falkenreck, Christine
2
Ferro-Soto, Carlos
2
Festge, Fabian
2
Geile, Andrea
2
Gil Saura, Irene
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Gligor, David M.
2
Guan, Jyh-Liang
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Guo, Chiquan
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Han, Kyuhong
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Hofmaier, Richard
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Hu, Michael Y.
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Kraus, Florian
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Krush, Michael T.
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Lee, Ju-Yeon
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Mittal, Vikas
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Mostert, Pierre
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Roberts-Lombard, Mornay
2
Russo, Ivan
2
Schulte, Vera
2
Schönhoff, Alejandro-Marcel
2
Shanthi, R.
2
Sridhar, Shrihari
2
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Journal of business research : JBR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
2
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Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
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2
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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