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~person:"Bellenger, Danny N."
~person:"Lilien, Gary L."
~person:"Pförtsch, Waldemar A."
~subject:"B2B"
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B2B
Business-to-business marketing
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B-to-B-Marketing
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Business-to-Business-Marketing
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Bellenger, Danny N.
Lilien, Gary L.
Pförtsch, Waldemar A.
Corsaro, Daniela
4
Kowalkowski, Christian
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Maggioni, Isabella
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Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Marketing’s roles in innovation in
business-to-business
firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
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