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~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Fernsehen"
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Fernsehen
Advertising effects
33
Werbewirkung
33
Advertising
18
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17
Consumer behaviour
16
Konsumentenverhalten
16
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Bellman, Steven
Chan, Kara
Wilbur, Kenneth C.
7
Beal, Virginia
4
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3
Romaniuk, Jenni
3
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3
Breuer, Christoph
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Journal of advertising research
1
Journal of business research : JBR
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ECONIS (ZBW)
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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