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~person:"Bellman, Steven"
~person:"Eisend, Martin"
~person:"Franses, Philip Hans"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Advertising effects"
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Advertising effects
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Bellman, Steven
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9
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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
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2
Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003719958
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3
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
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2008
Persistent link: https://www.econbiz.de/10003754335
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4
Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149
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5
Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003724427
Saved in:
6
Estimating baselines
Franses, Philip Hans
;
Lucas, André
-
1999
Persistent link: https://www.econbiz.de/10001422087
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