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~person:"Bellman, Steven"
~subject:"Interactive media"
~subject:"Television advertising"
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Search: subject_exact:"Werbekontaktanalyse"
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Interactive media
Television advertising
Advertising effects
20
Werbewirkung
20
Fernsehwerbung
12
Advertising
10
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Werbung
9
Brand management
5
Markenführung
5
Experiment
3
Perception
3
Wahrnehmung
3
Biometrics
2
Biometrie
2
Brand image
2
Eye-tracking
2
Fernsehen
2
Interaktive Medien
2
Markenimage
2
Media usage
2
Mediennutzung
2
Television
2
USA
2
United States
2
Video advertising
2
Advertising appeals
1
Advertising avoidance
1
Attention
1
Brand
1
Brand extension
1
Brand familiarity
1
Cause-related advertising
1
Computerspiel
1
Construal level theory
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Digitale Dienste
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Dynamic human-centric communication systems theory
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12
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Bellman, Steven
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
10
Varan, Duane
9
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Grossman, Michael
5
Hudders, Liselot
5
Kent, Robert J.
5
Neijens, Peter C.
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Guitart, Ivan A.
4
Joo, Mingyu
4
Marshall, John
4
Reijmersdal, Eva A. van
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Silberer, Günter
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Fossen, Beth L.
3
Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kempe, David
3
Kennedy, Rachel
3
Klapper, Daniel
3
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Journal of marketing communications
4
Journal of advertising research
3
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
12
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
7
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
8
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
9
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
10
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
1
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