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~person:"Bello, Daniel C."
~person:"Delgado-Ballester, Elena"
~type_genre:"Aufsatz in Zeitschrift"
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Bello, Daniel C.
Delgado-Ballester, Elena
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Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
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2
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
3
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
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