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~person:"Belz, Christian"
~person:"Heinonen, Kristina"
~person:"Wiesel, Thorsten"
~subject:"USA"
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USA
Kundenwert
29
Customer value
27
Beziehungsmarketing
20
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20
Betriebliche Wertschöpfung
6
Value creation
6
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5
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5
Shareholder value
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Customer-dominant logic
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Belz, Christian
Heinonen, Kristina
Wiesel, Thorsten
Skiera, Bernd
5
Kumar, V.
4
Roust, Tamara L.
3
Witman, Paul D.
3
Chi, Ting
2
Geruso, Michael
2
Gupta, Sunil
2
Hanssens, Dominique M.
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2
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Murthi, B. P. S.
2
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2
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2
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2
Strandvik, Tore
2
Verhoef, Peter C.
2
Villanueva, Julian
2
Zorfas, Alan
2
Alejandro, Thomas Brashear
1
Allison, Thomas H.
1
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Belu, Mihaela Gabriela
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Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
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ECONIS (ZBW)
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1
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
2
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Saved in:
3
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
4
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
5
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
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