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~person:"Belz, Christian"
~person:"Wiesel, Thorsten"
~subject:"Economic sector"
~subject:"USA"
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Search: subject:"Customer value"
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Economic sector
USA
Kundenwert
20
Customer value
18
Beziehungsmarketing
11
Relationship marketing
11
Kundenmanagement
5
Shareholder Value
5
Shareholder value
5
Schweiz
3
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1
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Brand equity
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Business process management
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Business-to-Business-Marketing
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Business-to-business marketing
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Consumer confidence index
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Belz, Christian
Wiesel, Thorsten
Skiera, Bernd
5
Kumar, V.
4
Roust, Tamara L.
3
Witman, Paul D.
3
Bieger, Thomas
2
Chi, Ting
2
Geruso, Michael
2
Gupta, Sunil
2
Hanssens, Dominique M.
2
Heinonen, Kristina
2
Leemon, Daniel
2
Magids, Scott
2
Malshe, Avinash
2
Mela, Carl F.
2
Murthi, B. P. S.
2
Pansari, Anita
2
Prinz, Daniel
2
Steffes, Erin M.
2
Strandvik, Tore
2
Verhoef, Peter C.
2
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2
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2
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1
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1
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1
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1
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1
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1
Aspers, Patrik
1
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1
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1
Auruškevičienė, Viltė
1
Bauer, Hans H.
1
Bayón, Tomás
1
Becker, D'Arcy
1
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1
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1
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Fachkompetenz
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Redline Wirtschaft
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
5
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1
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
2
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
3
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
4
Customer
value
: Kundenvorteile schaffen Unternehmensvorteile
Belz, Christian
;
Bieger, Thomas
-
2006
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003314096
Saved in:
5
Customer
Value
: Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
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