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~person:"Belz, Frank"
~person:"Cronin, J. J."
~person:"Gautam, Aditya"
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Search: subject_exact:"Ökologisches Marketing"
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Green marketing
9
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9
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5
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5
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5
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Belz, Frank
Cronin, J. J.
Gautam, Aditya
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7
Hinson, Robert
7
Khare, Arpita
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Leonidou, Constantinos N.
7
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M, Manida
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Global business review
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International journal of business competition and growth : IJBCG
1
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Journal of promotion management : JPM
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Journal of retailing
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ECONIS (ZBW)
9
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1
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
2
Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of innovation and sustainable …
9
(
2015
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
Saved in:
3
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
4
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
5
Against the green : a multi-method examination of the barriers to green consumption
Gleim, Mark R.
;
Smith, Jeffery S.
;
Andrews, Demetra
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10009732746
Saved in:
6
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
7
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2012
-
Second edition
Persistent link: https://www.econbiz.de/10009613461
Saved in:
8
Green marketing strategies : an examination of stakeholders and the opportunities they present
Cronin, J. J.
;
Smith, Jeffery S.
;
Gleim, Mark R.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 158-174
Persistent link: https://www.econbiz.de/10008909601
Saved in:
9
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003800528
Saved in:
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