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~person:"Belz, Frank"
~person:"Gautam, Aditya"
~subject:"Umweltmanagement"
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Umweltmanagement
Green marketing
6
Öko-Marketing
6
Consumer behaviour
4
Environmental consciousness
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Environmental management
4
Konsumentenverhalten
4
Sustainable product
4
Umweltbewusstsein
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Nachhaltige Entwicklung
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environmental strategy
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green marketing
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India
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Indien
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environmentalism
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green consumerism
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sustainability
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Green consumerism
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environmental certification
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environmentally friendly products
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green consumer behaviour
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green products
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green purchase intentions
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integrated marketing communications
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interpretive structural modeling
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interpretive structural modelling
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market competition
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market growth
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purchase decisions
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segmentation of green consumers
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socio-demographics
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Belz, Frank
Gautam, Aditya
Agrawal, Rajat
4
Nath, Vishnu
4
Sharma, Vinay
4
Bang Nguyen Viet
3
Eidi, Fatemeh
3
Han, Heesup
3
Jeong, EunHa
3
Kumar, Prashant
3
Lin, Jialing
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Rahman, Imran
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Ahmadzadeh, Mitra
2
Akkucuk, Ulas
2
Arroyo, Pilar
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Aulōnitēs, Geōrgios I.
2
Bhutto, Muhammad Yaseen
2
Carrete-Lucero, Lorena de la Paz
2
Carrigan, Marylyn
2
Cheng, Ching-Chan
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Colgan, David
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D'Souza, Clare M.
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Delmas, Magali A.
2
Esakki, Thangasamy
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Ferguson, David
2
Firmansyah, Dian Andi
2
Gomes, Sofia
2
Gotowska, Małgorzata
2
Gupta, Amit
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Hameed, Irfan
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Hong, Zhaofu
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Jaiswal, Deepak
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Jakubczak, Anna
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Jang, Soocheong
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Kagopour, Melika
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Kant, Rishi
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Khan, Mohammed Naved
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Khare, Arpita
2
Kim, Woo Gon
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Global business review
1
International journal of business competition and growth : IJBCG
1
International journal of innovation and sustainable development : IJISD
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of innovation and sustainable …
9
(
2015
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
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2
Impediments to adoption of green products : an ISM analysis
Nath, Vishnu
;
Pati, Rupesh Kumar
;
Agrawal, Rajat
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
Saved in:
3
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu
;
Agrawal, Rajat
;
Gautam, Aditya
;
Sharma, Vinay
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
Saved in:
4
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
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