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~person:"Belz, Frank"
~person:"Kupp, Martin"
~person:"Lin, Jialing"
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Search: subject_exact:"Ökologisches Marketing"
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Green marketing
12
Öko-Marketing
12
Consumer behaviour
5
Environmental management
5
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5
Marketing management
5
Marketingmanagement
5
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green brand innovativeness
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English
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Belz, Frank
Kupp, Martin
Lin, Jialing
Bang Nguyen Viet
7
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Kumar, Prashant
6
Han, Heesup
5
Hartmann, Patrick
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Leonidou, Leonidas C.
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4
Adisa, Isaiah
4
Agrawal, Rajat
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Ambec, Stefan
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De Donder, Philippe
4
Delmas, Magali A.
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Grant, John
4
Iannuzzi, Al
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Khandelwal, Utkal
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M, Manida
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Muralidharan, Sidharth
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Nath, Vishnu
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Paço, Arminda M. Finisterra do
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Polonsky, Michael J.
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Sharma, Vinay
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Zhang, ZhongXiang
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Apaolaza-Ibáñez, Vanessa
3
Becker, Joachim H.
3
Carrete-Lucero, Lorena de la Paz
3
Carrigan, Marylyn
3
Charter, Martin
3
Cronin, J. J.
3
D'Souza, Clare M.
3
Eidi, Fatemeh
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
Corporate social responsibility and environmental management
1
International journal of emerging markets
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Total quality management & business excellence
1
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ECONIS (ZBW)
12
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1
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10
of
12
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date (oldest first)
1
Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge
Lin, Jialing
;
Huang, Yubo
;
Li, Mengyao
- In:
Total quality management & business excellence
35
(
2024
)
7/8
,
pp. 814-834
Persistent link: https://www.econbiz.de/10014549062
Saved in:
2
How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?
Lin, Jialing
;
Zhou, Zhimin
;
Zheng, Fucheng
;
Jiang, Xinru
; …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
5
,
pp. 2651-2663
Persistent link: https://www.econbiz.de/10014380350
Saved in:
3
The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing
;
Zhou, Zhimin
- In:
International journal of emerging markets
17
(
2022
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
Saved in:
4
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
5
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
6
Nachhaltigkeitsmarketing
Kupp, Martin
- In:
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
,
(pp. 321-334)
.
2013
Persistent link: https://www.econbiz.de/10010434260
Saved in:
7
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2012
-
Second edition
Persistent link: https://www.econbiz.de/10009613461
Saved in:
8
Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 207-216)
.
2009
Persistent link: https://www.econbiz.de/10003908365
Saved in:
9
Öko-Labeling
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 233-240)
.
2009
Persistent link: https://www.econbiz.de/10003908372
Saved in:
10
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003800528
Saved in:
1
2
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