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~person:"Belz, Frank"
~person:"Lin, Jialing"
~subject:"Sustainable product"
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Sustainable product
Green marketing
6
Öko-Marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Environmental consciousness
3
Markenführung
3
Markenimage
3
Umweltbewusstsein
3
Öko-Produkt
3
Beziehungsmarketing
2
Environmental management
2
Green brand
2
Green perceived value
2
Marketing
2
Nachhaltigkeit
2
Relationship marketing
2
Taiwan
2
Umweltmanagement
2
green perceived value
2
Brand loyalty
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Environmental CSR
1
Green benefits
1
Green brand image
1
Green brand innovativeness
1
Green brand positioning
1
Green transparency
1
Hotel industry
1
Hotellerie
1
Innovation
1
Markentreue
1
Marketing management
1
Marketingmanagement
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Nachhaltige Entwicklung
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Nature connectedness
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Belz, Frank
Lin, Jialing
Bang Nguyen Viet
5
Khare, Arpita
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
Flynn, Andrea Godfrey
3
Han, Heesup
3
Khan, Mohammed Naved
3
Kumar, Prashant
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shabbirhusain RV
3
Ur Rahman, Saleem
3
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carrete-Lucero, Lorena de la Paz
2
Chang, Ching-hsun
2
Chen, Yenming J.
2
Chen, Yu-Shan
2
Chen, Yu-shan
2
Cheng, Ching-Chan
2
Cho, Yoon-Na
2
Chugan, Pawan K.
2
Colgan, David
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Dahiya, Richa
2
Delmas, Magali A.
2
Duhan, Punita
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Esakki, Thangasamy
2
Filzah Md Isa
2
Firmansyah, Dian Andi
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Fuentes, Christian
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International journal of emerging markets
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
3
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The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing
;
Zhou, Zhimin
- In:
International journal of emerging markets
17
(
2022
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
Saved in:
2
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
3
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
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