//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belz, Frank"
~person:"Lin, Jialing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ökologisches Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Green marketing
6
Öko-Marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Environmental consciousness
3
Markenführung
3
Markenimage
3
Sustainable product
3
Umweltbewusstsein
3
Öko-Produkt
3
Beziehungsmarketing
2
Environmental management
2
Green brand
2
Green perceived value
2
Marketing
2
Nachhaltigkeit
2
Relationship marketing
2
Taiwan
2
Umweltmanagement
2
green perceived value
2
Brand loyalty
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Environmental CSR
1
Green benefits
1
Green brand image
1
Green brand innovativeness
1
Green brand positioning
1
Green transparency
1
Hotel industry
1
Hotellerie
1
Innovation
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
Nature connectedness
1
Self-brand connection
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Lehrbuch
1
Textbook
1
Language
All
English
6
Author
All
Belz, Frank
Lin, Jialing
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Bang Nguyen Viet
6
Kumar, Prashant
6
Han, Heesup
5
Hartmann, Patrick
5
Iannuzzi, Al
5
Kupp, Martin
5
Leonidou, Leonidas C.
5
Adeola, Ogechi
4
Adisa, Isaiah
4
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Delmas, Magali A.
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Grant, John
4
Khandelwal, Utkal
4
Kirgiz, Ayca Can
4
M, Manida
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Paço, Arminda M. Finisterra do
4
Polonsky, Michael J.
4
Sharma, Vinay
4
Zhang, ZhongXiang
4
Zschiesche, Arnd
4
Adae, Eric Kwame
3
Apaolaza-Ibáñez, Vanessa
3
Becker, Joachim H.
3
Carrete-Lucero, Lorena de la Paz
3
Carrigan, Marylyn
3
Charter, Martin
3
Cronin, J. J.
3
D'Souza, Clare M.
3
Eidi, Fatemeh
3
Esakki, Thangasamy
3
more ...
less ...
Published in...
All
Corporate social responsibility and environmental management
1
International journal of emerging markets
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How do hotel star ratings affect the relationship between environmental CSR and green word-of-mouth?
Lin, Jialing
;
Zhou, Zhimin
;
Zheng, Fucheng
;
Jiang, Xinru
; …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
5
,
pp. 2651-2663
Persistent link: https://www.econbiz.de/10014380350
Saved in:
2
The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing
;
Zhou, Zhimin
- In:
International journal of emerging markets
17
(
2022
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
Saved in:
3
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
4
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
5
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2012
-
Second edition
Persistent link: https://www.econbiz.de/10009613461
Saved in:
6
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003800528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->