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~person:"Ben Yahia, Imene"
~subject:"Online-Marketing"
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Online-Marketing
Celebrity endorsement
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Ben Yahia, Imene
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International journal of internet marketing and advertising : IJIMA
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Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
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