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~person:"Benedicktus, Ray"
~subject:"New product development"
~subject:"Preismanagement"
~type_genre:"Article in journal"
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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