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~person:"Benet-Martínez, Verónica"
~person:"Noorderhaven, Niels G."
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Benet-Martínez, Verónica
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Schwartz, Shalom H.
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Brand management ; Vol. 2
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Cross-cultural and critical perspectives on brands
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Cross-cultural human resource management
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Foundations of cross cultural management ; Vol. 3
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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Cultural dimensions at the individual level of analysis : the cultural orientations framework
Maznevski, Martha L.
;
DiStefano, Joseph J.
;
Gomez, …
-
2009
Persistent link: https://www.econbiz.de/10003824923
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
Cultural dimensions at the individual level of analysis : the cultural orietations framework
Maznevski, Martha L.
;
Gomez, Carolina B.
;
DiStefano, …
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2008
Persistent link: https://www.econbiz.de/10003728813
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