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~person:"Benlian, Alexander"
~subject:"Internet marketing"
~subject:"Kommunikation"
~subject:"Meta-knowledge"
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Internet marketing
Kommunikation
Meta-knowledge
Social Web
12
Social web
12
Data protection
5
Datenschutz
5
Digital platform
5
Digitale Plattform
5
Consumer behaviour
3
E-commerce
3
Electronic Commerce
3
Enterprise Social Networks
3
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Interne Kommunikation
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Social network
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3
Communication
2
Communication Awareness
2
Communication Visibility Theory
2
Confidence
2
Data security
2
Datensicherheit
2
Digitalisierung
2
Digitization
2
Online retailing
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Online-Handel
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Online-Marketing
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Personalization
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Virales Marketing
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Adoption
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Benlian, Alexander
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Ozuem, Wilson
12
Hajli, Nick
11
Hollebeek, Linda D.
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Bigné Alcañiz, J. Enrique
10
Kreutzer, Ralf T.
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Schivinski, Bruno
9
Scott, David Meerman
9
Skiera, Bernd
9
Tan, Yong
9
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Luoma-aho, Vilma
8
Moe, Wendy W.
8
Mogaji, Emmanuel
8
Seo, Yuri
8
Thaichon, Park
8
Yoon, Sukki
8
Bilgihan, Anil
7
Constantinides, Efthymios
7
Dessart, Laurence
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Gu, Bin
7
Haenlein, Michael
7
Hoffman, Donna L.
7
Hong, Yili
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Discovery and diffusion of digital innovations : an analysis of enterprise social networks and data-driven business models
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
The journal of strategic information systems : incorporating International Information Systems
1
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ECONIS (ZBW)
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1
How employees gain meta-knowledge using enterprise social networks : a validation and extension of communication visibility theory
Engelbrecht, Adrian
;
Gerlach, Jin P.
;
Benlian, Alexander
; …
- In:
Discovery and diffusion of digital innovations : an …
,
(pp. 17-41)
.
2019
Persistent link: https://www.econbiz.de/10012108582
Saved in:
2
How employees gain meta-knowledge using enterprise social networks : a validation and extension of communication visibility theory
Engelbrecht, Adrian
;
Gerlach, Jin P.
;
Benlian, Alexander
; …
- In:
The journal of strategic information systems : …
28
(
2019
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10012108856
Saved in:
3
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
4
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
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