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~person:"Benmiled-Cherif, Héla"
~subject:"Customer integration"
~subject:"Markenartikel"
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Benmiled-Cherif, Héla
Füller, Johann
11
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Albuquerque, Paulo
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
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Journal for international business and entrepreneurship development
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Technological innovation and entrepreneurial co-creation : an analysis of brand identity and virtual brand communities
Benmiled-Cherif, Héla
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 251-263)
.
2016
Persistent link: https://www.econbiz.de/10011430590
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2
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
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3
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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