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~person:"Bennet, Alex"
~person:"Boksem, Maarten A. S."
~subject:"DIKW continuum"
~subject:"Neuromarketing"
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DIKW continuum
Neuromarketing
Neuroscience
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Neurowissenschaften
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3
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Bennet, Alex
Boksem, Maarten A. S.
Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
Preilowski, Bruno
4
Hubert, Marco
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Häusel, Hans-Georg
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Scheier, Christian
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Nyoni, Thabani
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
3
Knowledge, theory and practice in knowledge management : between associative patterning and context-rich action
Bennet, Alex
;
Bennet, David
- In:
Journal of entrepreneurship, management and innovation …
10
(
2014
)
1
,
pp. 7-55
Persistent link: https://www.econbiz.de/10010491851
Saved in:
4
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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