//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bennett, Roger"
~person:"Ghauri, Pervez N."
~person:"Meffert, Heribert"
~person:"Zentes, Joachim"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
International marketing
59
Internationales Marketing
59
Deutschland
15
Germany
15
Marketingmanagement
15
Multinationales Unternehmen
14
Transnational corporation
13
International market entry
11
Internationaler Markteintritt
11
Theorie
10
Theory
10
Eastern Europe
8
Globalisierung
8
Globalization
8
International business research
8
Internationale Betriebswirtschaftslehre
8
Management
8
Osteuropa
8
Marketing
7
Welt
7
World
7
Europa
6
Europe
6
Internationales Management
6
Competitive strategy
5
Wettbewerbsstrategie
5
International management
4
Market entry
4
Markteintritt
4
Brand
3
Brand management
3
Consumer goods marketing
3
Einzelhandel
3
Konsumgütermarketing
3
Markenartikel
3
Markenführung
3
Retail trade
3
USA
3
United States
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
10
Article
4
Type of publication (narrower categories)
All
Lehrbuch
4
Textbook
4
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Festschrift
1
Graue Literatur
1
Handbook
1
Handbuch
1
Non-commercial literature
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
German
8
English
6
Author
All
Bennett, Roger
Ghauri, Pervez N.
Meffert, Heribert
Zentes, Joachim
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Meissner, Hans Günther
10
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Douglas, Susan P.
6
Gnizy, Itzhak
6
Lowe, Robin
6
Voeth, Markus
6
Helsen, Kristiaan
5
Javalgi, Rajshekhar G.
5
Kotabe, Masaaki
5
Kowalik, Izabela
5
Schramm-Klein, Hanna
5
Shoham, Aviv
5
Swoboda, Bernhard
5
Cadogan, John W.
4
Craig, C. S.
4
Gabrielsson, Peter
4
Hüttner, Manfred
4
Jain, Subhash C.
4
Keegan, Warren J.
4
Mohammad Falahat
4
Müller, Stefan
4
Oh, Han-Mo
4
Samiee, Saeed
4
Sousa, Carlos M. P.
4
Wind, Yoram
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
3
Cannon, Joseph P.
3
Cavusgil, S. Tamer
3
more ...
less ...
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2013
-
3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014005665
Saved in:
5
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
Saved in:
6
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2006
Persistent link: https://www.econbiz.de/10003233094
Saved in:
7
Neue Ansätze im internationalen Marketing
Zentes, Joachim
;
Schramm-Klein, Hanna
;
Morschett, Dirk
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 543-566)
.
2005
Persistent link: https://www.econbiz.de/10003251363
Saved in:
8
International marketing : strategy planning, market entry & implementation
Bennett, Roger
;
Blythe, Jim
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10001684344
Saved in:
9
International marketing : strategy, planning, market entry & implementation
Bennett, Roger
-
1999
-
2nd ed., repr.
Persistent link: https://www.econbiz.de/10001400386
Saved in:
10
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->