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~person:"Berenguer Contrí, Gloria"
~person:"Šerić, Maja"
~subject:"Brand associations"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Brand associations
Markenführung
Brand image
12
Markenimage
12
Brand management
11
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand equity
5
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Betriebliche Wertschöpfung
3
Brand loyalty
3
Customer integration
3
Customer value
3
Einzelhandel
3
Hotel industry
3
Hotellerie
3
Kundenintegration
3
Kundenwert
3
Retail trade
3
Value co-creation
3
Value creation
3
Confidence
2
Croatia
2
Dienstleistungsqualität
2
Ethiopia
2
Information technology
2
Informationstechnik
2
Integrated marketing communications (IMC)
2
Kroatien
2
Perceived quality
2
Perceived value
2
Satisfaction
2
Service quality
2
Structural equation model
2
Strukturgleichungsmodell
2
Vertrauen
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English
11
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Berenguer Contrí, Gloria
Šerić, Maja
Guzman, Francisco
11
Gil Saura, Irene
9
Keller, Kevin Lane
7
Schivinski, Bruno
7
Swoboda, Bernhard
7
Lévy Mangin, Jean-Pierre
6
Paul, Justin
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Christodoulides, George
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Liu, Chih-Hsing
5
Mishra, Prashant
5
Roy, Sanjit
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Barrio-García, Salvador del
4
Butt, Muhammad Mohsin
4
Dąbrowski, Dariusz
4
Ekinci, Yuksel
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Mishra, Abhishek
4
Pitt, Leyland F.
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Watchravesringkan, Kittichai
4
Zarantonello, Lia
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Baalbaki, Sally
3
Baghi, Ilaria
3
Bakshi, Madhupa
3
Bang, Nguyen
3
Bose, Sunny
3
Botha, Elsamari
3
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The journal of brand management : an international journal
2
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism review
1
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ECONIS (ZBW)
11
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1
The impact of integrated marketing communications consistency on destination
brand
equity
in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Effect of value co-creation on customer satisfaction : the mediating role of
brand
equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
The impact of value co-creation on hotel
brand
equity
and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
6
Influence of environmental practices on
brand
equity
, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
8
Customer-based
brand
equity
building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
9
Relationships between social Web, IMC and overall
brand
equity
: an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
10
Can advanced technology affect customer-based
brand
equity
in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
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