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~person:"Bergen, Mark"
~person:"Lim, Choong Hoon"
~subject:"Empirical method"
~subject:"Konsumentenverhalten"
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Empirical method
Konsumentenverhalten
Consumer behaviour
2
Advertising
1
Advertising effects
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Arbeitsgruppe
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E-commerce
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Electronic Commerce
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Emotion
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Empirische Methode
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Television advertising
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advertising strategy
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Bergen, Mark
Lim, Choong Hoon
Deneckere, Raymond J.
2
Kovenock, Daniel J.
2
Lee, Robert E.
2
Bosselman, Robert H.
1
Kang, Juhee
1
Kauffman, Robert J.
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Lee, Dongwon
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Lee, Ju Yup
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Lee, Minkyo
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Pedersen, Paul M.
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Potter, Robert F.
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Tang, Liang
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International journal of electronic commerce : IJEC
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
Image effects and rational inattention in Internet-based selling
Lee, Dongwon
;
Kauffman, Robert J.
;
Bergen, Mark
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 127-165
Persistent link: https://www.econbiz.de/10003856930
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