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~person:"Berger, Jonah"
~person:"Bilgihan, Anil"
~person:"Walsh, Gianfranco"
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Search: subject_exact:"Referral marketing"
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Viral marketing
33
Virales Marketing
33
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
13
Social web
13
Brand image
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenimage
6
word of mouth
6
Communication
5
Internet marketing
5
Kommunikation
5
Online-Marketing
5
Emotion
4
Beziehungsmarketing
3
Confidence
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Data Mining
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Data mining
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Relationship marketing
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Berger, Jonah
Bilgihan, Anil
Walsh, Gianfranco
Law, Chun Hung Roberts
17
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
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Jayawardhena, Chanaka
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Journal of marketing research : JMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
MSI reports : working paper series
3
Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management journal
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of vacation marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
33
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1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
3
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
4
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
Saved in:
5
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
6
Satisfaction and positive emotions : a comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions
Sukhu, Anupama
;
Choi, Hyeyoon
;
Bujisic, Milos
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 51-63
Persistent link: https://www.econbiz.de/10011988431
Saved in:
7
Identifying restaurant satisfiers and dissatisfiers : suggestions from online reviews
Bilgihan, Anil
;
Seo, Soobin
;
Choi, Jihee
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 601-625
Persistent link: https://www.econbiz.de/10011919944
Saved in:
8
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
9
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
10
Anwendungsorientiertes Seminar "Virales Marketing" : ein Erfahrungsbericht
Walsh, Gianfranco
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10011783520
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