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~person:"Berger, Jonah"
~person:"East, Robert"
~person:"Walsh, Gianfranco"
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Search: subject_exact:"Referral marketing"
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Viral marketing
34
Virales Marketing
34
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
12
Social web
12
word of mouth
7
Brand image
5
Communication
5
Kommunikation
5
Markenimage
5
WOM
4
Word of mouth
4
Emotion
3
Marketing
3
Measurement
3
Messung
3
Beziehungsmarketing
2
Brand
2
Deutschland
2
Germany
2
Markenartikel
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Music industry
2
Musikwirtschaft
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Relationship marketing
2
Social network
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Advertising planning
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Agent-based modeling
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Agent-based modelling
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Agentenbasierte Modellierung
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Aktie
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Austauschtheorie
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Cluster analysis
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Clusteranalyse
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Cognition
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31
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Language
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English
33
German
1
Author
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Berger, Jonah
East, Robert
Walsh, Gianfranco
Law, Chun Hung Roberts
17
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Kumar, V.
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
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Journal of marketing research : JMR
5
Australasian marketing journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
MSI reports : working paper series
3
European journal of marketing : EJM
2
Journal of marketing management : MM
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European management journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
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ECONIS (ZBW)
34
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34
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1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
4
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
5
Anwendungsorientiertes Seminar "Virales Marketing" : ein Erfahrungsbericht
Walsh, Gianfranco
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10011783520
Saved in:
6
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
7
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
8
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
9
Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011484650
Saved in:
10
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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