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~person:"Berger, Jonah"
~person:"Wallace, Elaine"
~subject:"Data mining"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Data mining
Konsumentenverhalten
Viral marketing
23
Virales Marketing
23
Consumer behaviour
15
Social Web
12
Social web
12
Brand image
9
Markenimage
9
Brand
5
Communication
5
Emotion
5
Kommunikation
5
Markenartikel
5
word of mouth
5
Brand management
4
Markenführung
4
Social relations
4
Soziale Beziehungen
4
Beziehungsmarketing
3
Brand love
3
Relationship marketing
3
Social network
3
Soziales Netzwerk
3
Brand loyalty
2
Internet marketing
2
Online-Marketing
2
Self-expressive brands
2
USA
2
United States
2
Word of mouth
2
Advertising planning
1
Advocacy
1
Aktie
1
Altruism
1
Altruismus
1
Austauschtheorie
1
Brand engaement
1
Brand tribalism
1
Brand trust
1
Cluster analysis
1
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Article
13
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2
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Article in journal
13
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13
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
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English
15
Author
All
Berger, Jonah
Wallace, Elaine
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Dwivedi, Yogesh Kumar
9
Bilgihan, Anil
8
Dens, Nathalie
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
Duan, Wenjing
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mariani, Marcello M.
7
Mattila, Anna S.
7
Moro, Sérgio
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Datta, Biplab
6
De Angelis, Matteo
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
Benkenstein, Martin
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The journal of product & brand management
3
European journal of marketing : EJM
2
Journal of marketing research : JMR
2
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
MSI reports : working paper series
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
15
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1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
6
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
7
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
8
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
9
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
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