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~person:"Berger, Sven C."
~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~subject:"Bank"
~subject:"Messung"
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Bank
Messung
Customer value
17
Kundenwert
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Berger, Sven C.
Grönroos, Christian
Petersen, J. Andrew
Kumar, V.
10
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
2
Explaining the adoption of value metrics in retail banks' customer management
Berger, Sven C.
;
Martin, Sebastian F.
- In:
Enterprise applications and services in the finance …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003721774
Saved in:
3
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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