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~person:"Bergkvist, Lars"
~person:"Langer, Alexandra"
~subject:"Consumer behaviour"
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Consumer behaviour
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Bergkvist, Lars
Langer, Alexandra
Eisend, Martin
41
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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2
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
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