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~person:"Bergmann, Uwe"
~person:"Kirihara, Keiko"
~person:"Primosch, Ernst"
~type_genre:"Hochschulschrift"
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Henkel AG & Co. KGaA
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
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2012
Persistent link: https://www.econbiz.de/10009559284
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