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~person:"Berlo, Zeph M. C. van"
~person:"Chovancová, Miloslava"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
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aesthetics
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developing countries
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game dynamics
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game mechanics
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gamification
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social media
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Brand image
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Game theory
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Gamification
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Head-mounted display (HMD)
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Internet marketing
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Online retailing
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Online-Handel
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Berlo, Zeph M. C. van
Chovancová, Miloslava
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Ghosh, Tathagata
5
Breuer, Markus
4
Buchanan-Oliver, Margo
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Kim, Yongjae
4
Ponnet, Koen
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Reijmersdal, Eva A. van
4
Seo, Yuri
4
Terlutter, Ralf
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
Buijzen, Moniek
3
Drayer, Joris
3
Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
Ko, Yong Jae
3
Mai, Enping
3
McDonald, Chase
3
Ozuem, Wilson
3
Pagel, Michaela
3
Tasoff, Joshua
3
Yang, Jun
3
Badrinarayanan, Vishag A.
2
Barnes, Stuart
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International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of learning and change : IJLC
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
3
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
4
Game experience as a moderator in gamified online purchasing settings
Haziri, Fortesa
;
Shabani, Lulzim
;
Chovancová, Miloslava
- In:
International journal of learning and change : IJLC
13
(
2021
)
4/5
,
pp. 399-418
Persistent link: https://www.econbiz.de/10012599084
Saved in:
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